The Argentine executive Pablo Di Si, former CEO of Volkswagen in Argentina and today executive chairman of the German automaker for the Latin American Region based in São Paulo, Brazil, will occupy the presidency of Volkswagen Group of America from September 1 and will be the CEO of Volkswagen for the North American Regionwith which it will have under its orbit the company’s strategy throughout the north of the continent, with the key market of the United States in the foreground.
Volkswagen announced that to accelerate its growth plan baptized New car in North America decided to appoint Di Si as CEO of the group in that region (with supervision of all brands, from Volkswagen to Audi, in Canada, the United States and Mexico) and convert the current president scott keogh in president and CEO of the newly created company Scout.
Di Si’s replacement in Latin America will be announced in the near future, the automaker clarified.
Scout is the main card that Volkswagen will play in the coming years to grow in the United States. Until 2030, it plans to launch more than 25 electric models of SUVs and pick-ups.
To capitalize on the push for electric cars in that country, Volkswagen plans to launch the broadest electrified portfolio in the North American market. In the short term, it will begin manufacturing the ID.4 electric compact SUV in Chattanooga, Tennessee, to supply local demand. In addition, the German automaker will develop dedicated electric vehicle capabilities in engineering, research and development, assembly, component production and partnerships with suppliers, it said.
The market transformation to electric vehicles also provides an opportunity for enter the all-electric pick-up marketexplained the automaker. For that reason he decided last May to establish a separate company, building on the iconic Scout brand, to develop and manufacture a brand of rugged electric trucks and SUVs. “truly American” in the U.S. The goal of the German company is to double the market share of its brands in the North country.
As president and CEO of Volkswagen Group of America, Keogh kicked off the group’s electric mobility, introducing the models ID.4, ID. Buzz and Audi e-tron. Di Si, for his part, led the transformation of the Latin American region and promoted the launch of new products adapted to local needs. Under his management, Volkswagen achieved leadership in compact SUVs in Brazil and the title of largest producer and exporter of cars also in that country.
Di Si began his career at Volkswagen in 2014 as President and CEO of Volkswagen Group Argentina. and assumed the position of President and CEO of Volkswagen Brazil and Latin America in 2017. Recently, he was appointed Executive Chairman of Volkswagen Latin America. Previously, he worked in the Finance area of Fiat Chrysler, Kimberly-Clark and Monsanto. A graduate of Harvard Business School, he has an MBA from Thunderbird School of Management and a BA in Accounting from Northwestern University. He also earned a Bachelor of Business Administration with a concentration in Finance from Loyola University Chicago.