Merchandising, accessories and even other types of mobility are growing by leaps and bounds in the world of car brand marketing worldwide, fashion that has come to Argentina and particularly to Mendoza. One of the star products of this trend is the bicycles that bear the seal of the automakers.
The greatest novelty that has just reached the market has Mendoza as its protagonist, since Toyota launched its line of electric bicycles for South America manufactured by the Enerby group of local entrepreneurs. The so-called T-Byke are products that are sold in all dealers in Argentina.
But there are also other brands that have renewed their stock and the brand of their traditional bicycles, such as Volkswagen or Renault with a new proposal together with the renowned two-wheeler Venzo.
Moto Toyota, from Mendoza to the world
The brand of Japanese origin Toyota launched its range of electric bicycles which it has called T-Bike and confirmed that the manufacture is in charge of the Enerby startup from Mendoza.
The Mendoza startup is made up of a group of friends and partners who have been committed to innovation and sustainability from the beginning. They are: Nelson Negretti, Renzo Manzano, Fernando Espina and Daniel Morisi.
Currently the official value until the end of August is $377,952 and in Mendoza it is available at the official Toyota dealer. Another option is direct purchase, although in that case they will not have the aesthetics and special customization to match a Hilux.
In addition, these Toyota electric bikes went through a demanding production process to form the vehicle giant.
The central part, such as the frame, is a national industry and its interior is where the battery and the electrical part are incorporated, which would give it the particularity of being able to resist the blows and movements of those who practice this sport and pedal through hills or other terrains, depending on its geography.
Volkswagen adventure bikes
Two years after the launch of its new bicycle collection and in a context where sustainable mobility takes center stage, the German brand is once again present with its extensive product portfolio, offering a model for each type of user.
Whether with the more adventurous, such as the Mountain Bike Highline and the Mountain Bike Starter, or with its urban versions, the Folding and the Touring, the bicycles share the same brand values: technology applied to customer satisfaction, avant-garde design and top quality materials.
All models can be purchased at any official dealer of the brand and have a 1-year warranty from the date of purchase.
In this sense, Martín Massimino, Commercial Director of the Volkswagen Argentina Group, commented: “The Volkswagen bicycle collection has a unique design in each of its models. With this collection, we seek to offer a wide variety of bicycle styles, both mountain and urban, to meet the needs and preferences of each of our customers, with the quality and performance that characterize the brand’s products.”
Values start around $63,000 for the folding ones and from around $110,000 for the mountain ones.
The official presentation of the Renault by Venzo bicycle was held in April at the Carlos Karabitian Group bicycle factory located in the City of Córdoba, in the presence of Pablo Sibilla, President and General Director of Renault Argentina.
The Renault by Venzo bicycle comes with an aluminum frame available in three sizes and has 21 speeds. It is sold throughout the dealer network and in the Official Store of Renault Parts and Accessories in Mercado Libre.
For Renault, this is a new commitment to offer its customers sustainable mobility and it has made an agreement with the Carlos Karabitian Group to promote micromobility in an ecological way.
The bikes are backed by a 6-month warranty and their management will be through the After Sales Service of Renault Argentina, who will have the support of Venzo Argentina.
While Venzo is a brand specialized in the manufacture and sale of bicycles, accessories and clothing for cycling, of Taiwanese origin and represented in Argentina by the Carlos Karabitian Group, which carries out the Research and Development of its Venzo products from Córdoba for the world. , with a wide line of products that seek to take micromobility everywhere.
Values average $120,000.