A few days ago, a publication appeared on social networks that attracted powerful attention. It’s about a map of the City of Buenos Aires that compares the different prices of a coffee with two croissants in different bars of the Buenos Aires capital. What is surprising is the variety of rates that appeared for the same products.
The map was devised and created by Pilar Veiga -who calls herself Pilar Dibujito on the networks-, graphic designer and cartoonist, and by the content creator Jeremiah Madrazo. In communication with Infobaethey told that the idea appeared one more morning in which both were working in a Buenos Aires cafe.
“Did you realize that everywhere coffee with two croissants has a very different price?”Pilar told “Jere” that day, noticing that whenever they went to a different cafe to work, they ended up paying for the same combo -a coffee with two croissants- at a rate that was never repeated, and sometimes varied a lot.
It was so that Jeremiah He began to write down in a notepad of his cell phone each price that was next to Pilar, in the multiple and varied cafes of the Buenos Aires capital. “In the same neighborhood, in similar cafes and within walking distance of each other, we find differences of up to 300 pesos”Madrazo said.
While the list on his cell phone grew, he tweeted a text in his personal account alluding to how unpredictable it can be to go to a café in the city to have one of the typical snacks of Buenos Aires. Her surprise was when within hours of its publication, she met hundreds of comments from users from all over Argentina who commented on the prices in their favorite cafes and in their cities.
Seeing this, the cartoonist and the communicator decided to put together a map, as an infographic, that compiled the prices of coffee with two croissants that Twitter users left in their publication, restricting itself only to the City of Buenos Aires. “Building the map of all of Argentina was a very big and ambitious project, it was crazy”he explained.
Once they “cleaned” the data into an Excel spreadsheet, they selected 60 city cafes and began to put together the infographic. “We had to call several cafes on our own to corroborate some data, as well as address others,” they indicated and clarified that the information on their map is based on Twitter comments, “It is all information from users, these prices should not be taken literally because they could change”They said and clarified that the prices were set in pesos and dollars, according to the parallel exchange rate of the day that made up the map.
The cheapest coffee with two croissants in Buenos Aires appears in the Pavilion I of the Faculty of Exact and Natural Sciences from the University of Buenos Aires for $150 pesos (USD 0.51 in the value of the free)while the most expensive is in Plaza Caféfrom the neighborhood of Caballito, for $910 ($3.13).
A curiosity that the creative duo revealed is that when they were in the middle of the campaign to compose their infographic, they realized that they did not have enough data on San Telmo, so, one Saturday morning they went to the historic neighborhood of Buenos Aires to order a coffee with two croissants in some of its notable barsas well as more modern ones.
That dayin Dorrego Square, Jeremías’ cell phone recorded the video of “Eduardo, come look for Juan Cruz” that went viral and generated a great impact on social networks. In a certain way, the meme of the moment is related to the coffee map with croissants, without the latter, the record of the song that “Ultimamtum” sang, would not have traveled the networks filling Argentine houses with laughter.
Returning to the croissant coffee map, its creators commented that they keep inviting Twitter users to go to the map post and leave their price surveyssince they plan to continue updating the infographic as they receive more surveys.