Electric cars: most sales are not for ecology, according to a survey

Polestar entered the US with the idea of ​​occupying a prominent place among luxury electric sedans. Volvo’s prestige is the key that opened the big door

While the automotive industry in general is striving to find a way to lower the price of its electric cars, there are brands that have passed by that concern and today assure that some of their battery-powered models (EV) are already as profitable as the of fossil fuel that preceded them.

Mercedes-Benz has just announced that the recently launched 100% electric Mercedes-Benz EQE already gives it the same profitability as the glorious E-Class, although they also recognize that it is the only battery-powered model that has achieved this commercial success, since the EQS has not managed to be such a good business like the S-Class petrol counterpart.

There is something that cannot be left out of this analysis, and that is that in segments elevated by size and luxury, price is not a problem for the user, and it is probably a repeated situation to find out that the same owner of an E-Class also has an electric EQE in the garage. So even if the EV is even more expensive than its heat engine counterpart, the buyer will want to have it or add it to their previous model.

Mercedes-AMG EQS 53 4MATIC, the most expensive of the German electric cars, has not yet matched its gasoline counterpart in profitability.  Instead of the EQE, it has done so compared to the E-Class
Mercedes-AMG EQS 53 4MATIC, the most expensive of the German electric cars, has not yet matched its gasoline counterpart in profitability. Instead of the EQE, it has done so compared to the E-Class

Polestar has taken off from Volvo to be the Geely group’s exclusively electric brand in high-end cars. By design and equipment, Swedish cars are even more distinguished than their older brothers, and from the first Polestar 2, and with the Polestar 3 now, they have managed to position themselves as a brand that has serious pretensions to fight with the Tesla Model S Plaidthe porsche taycan and the very mercedes eqsamong other luxurious sedans.

However, a recent study carried out by Polestar in the US has left those who staunchly defend the decarbonization of the planet through electric cars open-mouthed. At least for the North American market, a sample of 5,086 drivers of electric cars, not necessarily from Polestar, has thrown as first conclusion that it is not for contributing to global warming who chose to leave the oil engine for the electric one.

The Polestar survey in the US revealed that the majority do not buy an electric car thinking about caring for the environment
The Polestar survey in the US revealed that the majority do not buy an electric car thinking about caring for the environment

According to study figures, 55% of people did not consider environmental reasons as a decisive factor for the purchase, although they did acknowledge being aware of the contribution they were making to that global cause. Especially, those who highlighted it the most were the respondents who occupied the age range from 18 to 24 years.

Instead, 48% of those surveyed highlighted that the battery-powered car represented for them a saving in the cost of energy for them to work, recognizing that the price of fuel cannot compete with that of electricity. There was also a high percentage of EV users, who highlighted as very important the performance and comfort driving, especially driving a car that does not emit sound.

And a fact that has served to justify Polestar’s equipment and connectivity is that un 40% of people decided to buy an electric car because of its state-of-the-art infotainment system. Here is a fact to highlight and that is that the Swedish firm decided to include in its pole star 3the system automotive androidas a way of giving access to a massively known system.

The interior equipment and the technology and connectivity were one of the main reasons for the respondents to choose an electric car
The interior equipment and the technology and connectivity were one of the main reasons for the respondents to choose an electric car

“The idea of ​​luxury that depends on what is “under the hood”, has given way in the electric age to prioritizing seamless connectivity, integration into existing digital ecosystems and good digital system design”given Gregory HembroughPolestar’s director for North America. And that is the paradigm shift that the industry is encountering in Premium brands. Price is not as important as innovation and technology. In this segment, technological advances weigh perhaps as much as in other times it was essential to have a powerful engine like few others.

But it is clear that only high-end manufacturers can put aside the price. Your customers will always be there, in any case moving from one brand to another in the same range. It’s like another level, which it always has been, but now it seems more distanced from the “earthly beings” they just want change your car with a gasoline engine for one that is powered by a batteryand they find a gap too big to be able to do it.

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