Ferrari breaks all forecasts and sets a sales record

Ferrari Portofino M, the car that has driven the Italian brand’s sales growth since the completion of the Monza SP1 and SP2 special editions

Just two months ago, in its annual report to shareholders known as Capital Markets Day, Ferrari had announced its plans for this year, but especially for the rest of the decade. This Tuesday the figures of closing of the first semester 2022and the trend not only continues, but has grown above the expectations of the Italian brand of sports cars.

The Ferrari CEO Benedetto VignaHe has said in a press release that “The quality of the first six months and the solidity of our business allows us to verify an increase in the forecast for 2022 in all metrics”.

The Ferrari F8 Tributo is the other model that has given the brand the most sales so far this year
The Ferrari F8 Tributo is the other model that has given the brand the most sales so far this year

The figures that were already known in June, corresponding to the first quarter, marked an optimistic trendbut the surprise came when the numbers from May to July were known. “Net order intake also reached a new record level in the second quarter”said Vigna, who has been in charge of Ferrari for just 10 months.

The benefits, explained the CEO of Ferrari, were due to the high demand for Portofino M and F8 Tributo modelsand also the growth of orders from China, Taiwan and Hong Kong more than doubled from 166 to 358 year-on-year. The success of the brand in Asian countries has great exponents, such as the famous Chinese actor Hans Zhang Han, who has been shown publicly with a Ferrari Roma, defining it as the Dolce Vita of cars.

The Asian market has doubled its Ferrari orders from 2021 to 2022
The Asian market has doubled its Ferrari orders from 2021 to 2022

“Ferrari is selling more units than ever in its history”said Gabriel Adler, an analyst at Citi, allowing the brand, offset a drop in revenue from the end of sales of the limited edition Monza SP1 and SP2 of more than 1 million euros.

The brand founded by Enzo-Ferrari there was announced last June that it was beginning to progressively electrify its production, with a plan that will lead them to present their first 100% electric vehicle in 2025which would allow them to offer for the following year 40% of their models with thermal engines, 55% hybrids and 5% pure electric. While the next step will be reach the end of the decade with 20% internal combustion engines, 40% hybrids and 40% electricity.

The arrival of the Ferrari 296 GTB allowed the participation of Maranello hybrids to reach 17% of its sales in the first quarter of 2022
The arrival of the Ferrari 296 GTB allowed the participation of Maranello hybrids to reach 17% of its sales in the first quarter of 2022

However, this is a path that must be traveled in moderation, since After its last quarterly update, vehicles with traditional internal combustion engines still represent 83% of deliveries, while hybrid models accounted for only 17%. Within this niche, part of the growth is due to the start of deliveries of new Ferrari 296 GTB and GTSthe hybrids launched at the end of last year, which joined the SF90 Street that already has three years in the market.

In fact, the Italians could make use of what is known as the “Ferrari amendment”that would allow them to continue manufacturing cars with thermal engines until the end of 2036, extending the 2035 deadline stipulated by the European Union by one year for the completion of the sale of “petroleum” cars in the continent. But that would force Ferrari to lower its sales to less than 10,000 units per yearand clearly the situation seems to be the opposite with this new semi-annual sales record of 2022.

The Ferrari SF90 Stradale was the first hybrid of the new generation of Ferrari and the beginning of a series that now continues with the 296 GTB and GTS.
The Ferrari SF90 Stradale was the first hybrid of the new generation of Ferrari and the beginning of a series that now continues with the 296 GTB and GTS.

The rise of sports and luxury cars is eye-catching for industry analysts. To the case of Ferrari must also be added those of Lamborghini, Bentley and Rolls-Royce, who also posted record sales figures for the 2021 financial year. Although it is not the same situation for all brands in the segment. Aston Martin, recently launched its Valkyrie hypercar, has reported losses in this same first halfattributing them to the lack of supplies for the normal production of their vehicles.

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