Frida Kahlo’s heirs demand that she withdraw a collection from sale

Signed by Alfonso Durán, representative of the artist’s family, the letter refers to a collection of sneakers, t-shirts, leggings and accessories that Puma launched in collaboration with Frida Kahlo Corporation, the Panamanian company created in 2004 for the exploitation of trademarks associated with the name of Frida Kahlo.

Romeo has been in a legal dispute with the company for almost 10 years, in which the heiress has a 49% stake – the rest belongs to the majority shareholder? and accuses the company of having “systematically breached” the agreement signed after the creation of the company.

For its part, the company relies on the fact that the family “ceded all the present and future rights it had without any reservations.” The dispute is for control of the brand.

In the recently sent letter, The team that represents Romeo warns Puma that they have already filed at least two lawsuits, one in Panama and one in Spain, against the Frida Kahlo Corporation.

In the first, the family requests precautionary measures and the appointment of “a judicial administration” that is in charge of “defending the interests of society”; and in the second, the lawyers request the “annulment of any association or co-production agreement” with the Frida Kahlo Corporation “in relation to the improper use of the image and name” of the painter.


The collaboration between Puma and Frida Kahlo Corporation takes place within the framework of the She Moves Us initiative, with which the German firm claims to seek “that all women find strength in themselves.”

In that line, on the Puma website you can read: “Frida Kahlo is a Mexican example of female empowerment,” explaining that “the collection seeks to elevate style through designs inspired by the painter’s works of art, phrases, and culture.”

This dispute had a precedent in 2018, when the family took a similar action against Mattel to stop the marketing of a Frida Kahlo-inspired Barbie doll, a slender figure with braids, dressed in a black shirt, blue skirt and red shawl.

At that time, justice imposed precautionary measures and the sale of the doll in Mexico was stopped, but it was sold out in the rest of the world.

Finally, a Mexican judge ended up lifting the measures against the Frida Kahlo Corporation because the court declared itself “incompetent” to resolve the case, according to the December 2021 ruling consulted by the newspaper El País.

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