IKEA closer to Argentina: it already has an opening date for its premises in Chile

IKEAthe Swedish giant of everything for the home, open its first store in Chile and the first in South America. The opening of the exclusive local finally has a date: August 10 It will be ribbon-cutting day.

The store, which was expected to open in the first semester, is located in the Open Kennedy in Las Condes and have more than 15,300 m2 in total and a sales area of ​​more than 8,700 m2 and will surely be a must for Argentines visiting that country.

Once you start trading the e-commerce site will be enabled throughout Continental Chile to have the same variety of products as the store.

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“Our teams have worked for months fine-tuning all the details so that people can live the same experience that IKEA offers in each market in which it operates. We are proud and, at the same time, very expectant because our customers will soon be able to come and see the spaces and all the products that we are bringing to them,” said Francisco Errzuriz, Regional Retail Manager of IKEA Chile, Colombia and Peru.

IKEA to open a second location in Chile and another in Colombia

The Swedish brand arrives in that country thanks to Falabellawho four years ago acquired the franchise. IKEA, which has more than 400 stores in 50 countries, also enter hand in hand with the Chilean chain in Peru and Colombia.

What will the IKEA experience be like?

In the store customers can find furniture showrooms where they can try and touch the products, a play area for children and a rrestaurant with typical swedish food which includes the famous Swedish meatballs, with their vegetarian and vegan variants.

The children’s area (called Smland) functions as a supervised playground. Meanwhile, the space called “Swedish Market”, is characteristic of IKEA stores, offering locally sourced products as well as a place for plant-based foods.

When entering the store in Chile, the same logic will be followed that all the company’s stores in the world have. In a first instance, visitors will find the furniture showrooms with different styles and decorations designed for the different spaces of the home, recreating real rooms.

The Chilean store offers the same as in other parts of the world

“You can open the closets and measure them. Test how comfortable a bed is and how many people fit on a sofa; you can even allow your children to try the toys and then make the decision to buy them or not. You will feel as if you were in your own home“, They highlighted from the signature.

Advancing in the store, other spaces such as the children’s areadedicated to toys, stuffed animals and children’s decoration, and a room dedicated to decohogar, where customers can find products such as candles, kitchen utensils, sheets and towels.

EXPANSION IN SOUTH AMERICA

In Chile it is already planned orin the second opening in Mallplaza Oeste, space that will have about 25,000 m2 of total area, including 15,400 m2 of sales area.

In turn, in Colombia, the first IKEA store will open in Bogotá in 2023. The project is part of a investment plan that Falabella foresees for the period 2021-2023, of more than US$800 millionwhich also includes the opening of 19 Falabella stores in the region in the first year.

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