Netflix accounts can no longer be shared for free

The possibility of sharing the platform without paying an extra is over (Photo: 123RF).

Netflix announced that subscribers to its platform in Argentina and four other Latin American countries who want to continue sharing their account with other users must pay an additional charge.

This new feature will be implemented from August 22 and it will cost 219 pesos plus taxes for each extra household (or “house”, as it will be called in the system), according to a statement posted on the company’s blog.

“We love that our members enjoy Netflix movies and series so much that they want to share them with others. Currently, however, the widespread practice of sharing accounts between different households affects our long-term ability to invest in and improve our service.” “, noted this Monday chengyi longDirector of Product Innovation at Netflix.

The measure attacks for the first time an issue that the streaming giant was aware of and had always let go, and that it charted last April when company spokesmen detailed that in addition to the more than 220 million households paying for Netflix, the service was “shared with more than 100 million additional households”.

That is 1 in 3 households that watch Netflix series and movies do not pay for the service.

“We carefully analyze different possibilities so that those who want to share their account can do so by paying an additional fee”Chengyi Long’s statement continues. In March they introduced a new function that allows you to “add an extra member” in Chile, Costa Rica and Peru.

Next month they will move forward with a similar alternative feature on Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic: “add a house”.

According to this, each subscription or account will be a “house” and, regardless of the chosen plan, will allow you to connect to Netflix from any device. The platform can also be used from outside the home through laptops, tablets and cell phones.

Nevertheless, when you want to use the account from a TV outside the home, the system will offer the possibility of including it as an “extra home” at an additional cost.

Also, within the configuration of the account holder will be able to check where the service is being used and remove houses at any time they want.

The decision of the company from Los Gatos, California, is part of a shift in its strategy at the commercial level since it reported a drop of 200,000 subscribers in the balance of the first quarter of the year, with forecasts that the negative balance would be accentuated in the second with the loss of another 2 million.

The brake on the expansion that it sustained over the years brought a sharp drop in its stock market value and at least two certainties: the first, that the recent landing of other powerful players in the streaming market made the scene much more competitive. The second, that you had to react.

The dismissal of nearly 450 employees in recent months and the agreement with Microsoft to develop a new subscription plan that is cheaper but with advertising by the end of the yearare other measures for this new stage.

From the point of view of content, meanwhile, the bet will continue to be aggressive with the projection of investments of 17,000 million dollars in the production of titles for this year.

Leave a Comment