Meta is designing a new business model for its social media platforms.
GoalMark Zuckerberg’s company continues with the firm idea of monetizing its main services. Specifically, you are planning payment functions by Facebook, Instagram and WhatsApp in what would be his first priority foray into this type of content.
As published by the media the edgethe new business model it is based on a statement that was distributed internally by management to employees last week.
Apparently the new paid plans for social networks of Meta would arrive to offset the drop in revenue from ad tracking changes implemented by Apple for iOS and the general decline in digital advertising.
To do this, Meta had a division called “New Monetization Experiences”which will be directed by Pratiti Raychoudhurythe same one that worked as head of research for the company.
“I think we see opportunities to create new product types, features and experiences that people would be willing to pay for and excited to pay for,” said John Hegeman, vice president of monetization at Facebook who is overseeing the group.
Meta and Qualcomm partner for virtual reality
On the other hand, US technology companies Meta and Qualcomm announced this Friday a multi-year agreement to collaborate in the development of microprocessors designed specifically for virtual reality equipment.
In a statement, the two companies explained that their engineers and designers will work together to produce these new chips, which will be supported by the Qualcomm Snapdragon XR Platform and to be used in your Quest virtual reality headset.
The alliance was officially unveiled at IFA Berlin, Europe’s largest technology fair, which opened today in the German capital.
The agreement gives continuity to the collaboration that the two companies already had in several areas, which is strongly committed to the virtual reality market.
In the case of the parent company of Facebook, this bet was even reflected in its recent name changewhich refers to the so-called “metaverse”, as it refers to the virtual reality world.
“As we continue to develop more advanced capabilities and experiences for virtual and augmented reality, it has become more important to develop specialized technologies to power our future virtual reality headsets and other devices,” said Meta CEO Mark Zuckerberg.
Zuckerberg highlighted the importance of developing specialized processors, given the different needs of virtual reality devices, and assured that will help push this technology to new limits.
Qualcomm, one of the world’s largest microchip producers, has been equipping Meta’s augmented reality headset for years, including its latest model, Quest2.
With information from EFE.